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Colours of Mindanao: DOT promotes Mindanao as key vacationer vacation spot with colourful new model

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Colors of Mindanao: DOT promotes Mindanao as key tourist destination with colorful new brand

In a historical move, the DOT weaved the Colors of Mindanao in one banner, highlighting various inter- and intra-regional circuits under unique color themes corresponding to a tourism aspect

Colors of Mindanao CAGAYAN DE ORO – The Department of Tourism (DOT) launched the Colors of Mindanao campaign on Monday (May 2) as it positions the Philippines’ second largest group of islands that is home to a great many diverse cultures, landscapes, and gastronomy. The campaign was spearheaded by Undersecretary for Mindanao Myra Paz Valderrosa-Abubakar […]

Colors of Mindanao: DOT promotes Mindanao as key tourist destination with colorful new brand
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Colors of Mindanao: DOT promotes Mindanao as key tourist destination with colorful new brand

In a historical move, the DOT weaved the Colors of Mindanao in one banner, highlighting various inter- and intra-regional circuits under unique color themes corresponding to a tourism aspect

Colours of Mindanao

CAGAYAN DE ORO – The Division of Tourism (DOT) launched the Colours of Mindanao marketing campaign on Monday (Might 2) because it positions the Philippines’ second largest group of islands that's dwelling to an incredible many numerous cultures, landscapes, and gastronomy.

In a historical move, the DOT weaved the Colors of Mindanao in one banner, highlighting various inter- and intra-regional circuits under unique color themes corresponding to a tourism aspect
In a historic transfer, the DOT weaved the Colours of Mindanao in a single banner, highlighting varied inter- and intra-regional circuits underneath distinctive shade themes comparable to a tourism facet

The marketing campaign was spearheaded by Undersecretary for Mindanao Myra Paz Valderrosa-Abubakar and the regional administrators of Zamboanga Peninsula, Northern Mindanao, CARAGA, the Davao area, and SOCCSKSARGEN—Mindanao’s 5 areas.

In her opening message, Tourism Secretary Berna Romulo-Puyat famous that whereas every province is understood for its distinctive attributes ??“that is the primary time that the entire of Mindanao is united underneath one banner.”

Colors of Mindanao is the flagship, legacy project of the DOT Mindanao regional offices, under the leadership of the Office of Undersecretary Myra Paz Valderrosa-Abubakar
Colours of Mindanao is the flagship, legacy undertaking of the DOT Mindanao regional workplaces, underneath the management of the Workplace of Undersecretary Myra Paz Valderrosa-Abubakar

“What a colourful banner it's, with every hue representing a tourism product that's a part of an inter or intraregional circuit. This marketing campaign is well timed and important, as we only in the near past reopened the Philippines to worldwide tourism,” Puyat added.

The marketing campaign showcased new tourism merchandise and circuits underneath distinctive shade themes comparable to a tourism facet: blue for dive tourism, teal for solar and seashore, inexperienced for ecotourism, brown for farm tourism, violet for tradition and heritage, purple for journey and sports activities, orange for meals tourism, and yellow for religion tourism. These had been formulated by the 5 Mindanao regional workplaces in a bid to foster unity in range, sustainability, inclusivity, and extra progressive tourism not solely in Mindanao but in addition within the nation.

“It's excessive time that vacationers and vacationers consider Mindanao as a prime vacation spot within the Philippines. The island area is blessed with a mess of gorgeous locations, historic websites, and cultural wonders. The Colours of Mindanao marketing campaign goals to draw vacationers to the area, from divers, eco-adventurers, and seashore bums — to historical past buffs, foodies, and the trustworthy,” the tourism chief says urged.

“This marketing campaign additionally highlights Halal and Muslim pleasant tourism, one of many fastest-growing tourism sectors on the earth. As one of many main new merchandise of the DOT, halal tourism will carry particular consideration to the points of interest and delicacies in Mindanao and assist increase the tourism financial system within the space,” she added.

Undersecretary for Mindanao Myra Paz Valderrosa-Abubakar (center) together with the five Mindanao regional directors (L-R) Tanya Rabat-Tan of Davao Region, Marie Elaine S. Unchuan of Northern Mindanao, Crisanta Marlene Paje Rodriguez of Zamboanga Peninsula, officer-in-charge Armin Hautea of SOCCSKSARGEN, and Nelia R. Arina of CARAGA
Undersecretary for Mindanao Myra Paz Valderrosa-Abubakar (middle) along with the 5 Mindanao regional administrators (L-R) Tanya Rabat-Tan of Davao Area, Marie Elaine S. Unchuan of Northern Mindanao, Crisanta Marlene Paje Rodriguez of Zamboanga Peninsula, officer-in-charge Armin Hautea of SOCCSKSARGEN, and Nelia R. Arina of CARAGA

It may be recalled in 2021 that the DOT instituted Halal Food Tourism and its first Halal-centric espresso desk e book titled, “Bismillah Earlier than Consuming” to showcase the normal and culinary choices of the completely different areas in Mindanao.

Puyat added that the Colours of Mindanao was given a preview on the lately concluded twenty first World Journey and Tourism Council (WTTC) International Summit in Manila when the DOT regional administrators of Zamboanga Peninsula, Northern Mindanao, Davao Area, SOCCSKSARGEN, and CARAGA graced the summit in a wardrobe product of Tausug materials, beadwork from Bukidnon, Yakan weaves, and different artisan handicraft from Mindanao.

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Colors of Mindanao: DOT promotes Mindanao as key tourist destination with colorful new brand
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Out of Town Blog

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Support author of this article and visit his post, originally published HERE

This post is originally published at Out of Town Blog blog and it's not owned by this site! Respect content authors!
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